Healthcare is a tough industry for startups. Aside from its well-known risk aversion and regulation, the industry has complex sets of players, demands perfection, and dislikes iterative approaches that can cause confusion.
Yet, even in difficult circumstances, startups can thrive. Arrive Health, for example, has created an increasingly popular way for physicians to look up what a patient will pay out of pocket for different drugs – including co-pay, co-insurance, and other costs. That helps to guide doctor’s prescribing behavior when the drugs are essentially substitutable. Arrive Health’s story provides an example of how to navigate startup challenges.
Read the full article on Forbes.com.